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In Development with Andrea Genevieve: Heavy Rock Recipe

“You can love Black Sabbath and also be somebody who wants to experience joy.”

January 29, 2021
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Inspired by the support and influence of her older cousin, Andrea Genevieve has always felt a specific connection to heavy music.

“It’s just something that you feel. There’s just an excitement for those of us who are into it, you know? When you hear that, when you hear a good riff and you’re just like, “Oh, yeah. That’s good,” (laughs). For me, it’s what it comes down to.”

Based in Oakland, California, Genevieve now juggles being the guitarist of Heavy Rock band Psychic Hit and founder of Music Marketing platform Hesher Hustle—a combination that invites a conversation of health and healing to a genre historically known for its aggressive sounds and sex, drugs, and rock ‘n’ roll mentality. 

For Ep. 2 of In Development, presented by She Shreds and Marshall, we sat down with Genevieve to discuss the new age of Heavy Rock and get her recipe into her essential Heavy Rock ‘n’ Roll tone. Stay in touch with Psychic Hit and a new album coming out mid 2021.

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Who: Andrea Genevieve 

Location: Oakland, CA 

Project: Psychic Hit, Hesher Hustle 

Genres: Heavy Rock, Heavy Rock n Roll, NWOTHM (New Wave of Traditional Heavy Metal)

1. Inspiration: A YouTube Video Playlist

2. Fender Stratocaster Player Series

I generally use Fender strats. I played a [Gibson] Les Paul for years, then I switched back to a strat because a Stratocaster was the first electric guitar that I ever had and just like comfort wise, I really love the way that strats feel.

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3. Pickups: Seymour Duncan Hot Rails

I wanted to have their [Fender Stratocaster] single coil pickup, but more like a humbucker feel to my guitar. So I did a lot of research, a lot of experimenting with pickups and [the Hot Rails] were the pickups that I really, really liked ’cause they give me that sort of punchy, like in your face rock tone that I really, really like.

I usually play through the bridge. I like the aggressiveness of the Hot Rails but on certain songs when I need to pull it back a little, I’ll use my mid or neck position. Having that tonal variety with the Hot, Vintage, and Cool Rails respectively is ideal for what I do.

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4. Pedals: Joyo JF-01 Vintage Overdrive, Catalinbread Naga Viper, MXR Phase 90, MXR Micro Flanger, TC Electronics Hall of Fame II.

As far as my pedal set up: I primarily use overdrives, a treble booster for my solos and then different things to kind of color it. Certain songs I’ll use a phaser. I always have a little bit of reverb obviously at the end and, yeah, just different things like a flanger and a chorus pedal for just different colors on songs. but usually I’m primarily just using an overdrive and then a treble booster for my solos. 

Joyo JF-01 Vintage Overdrive (essentially a Tube Screamer clone), Catalinbread Naga Viper (treble booster for solos). For color, I’ll sometimes use my MXR Phase 90 or MXR Micro Flanger. For reverb, I use TC Electronics Hall of Fame II.

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If I’m using the amp settings, I’ll really crank up the gain pretty high. If I’m using my overdrive, I leave it set to mid and then use my overdrive and tweak it. As far as the EQing, I usually have my bass setting a little bit right of the dial of mid, and mid is usually right at mid. Treble’s usually a little bit right as well. I’m somebody who really likes a very straightforward setup on my amp.  I like more classic kinds of amps in that way that don’t have too many options. I feel like for me, I get better tone out of having less variables, less dials to have to mess around with. 

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“In Development” is a new series highlighting contemporary voices revolutionizing vintage genres. Shout out to @marshallamps_uk for partnering with us this season.

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